Looking at the golden wraps of the Ferrero Rocher, I too relate the chocolate with luxurious high class. And, obviously, the commercials appeal to the need for prominence. The ambassador party commercial that portrays the chocolate decorating the party offers the image of high-class society enjoying the chocolate. This presents the feeling of prominence because the ad basically says the consumers are from high class. Because of the luxurious wraps, consumers can even get the illusion that the price is cheaper than they expected. I think the marketing, which targets the want for being part of the admired society, works well.
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