Carre de Chocolat: Non Blinking Woman

http://www.youtube.com/watch?v=B01f2C78ev4

The TV commercial opens with a woman opening her eyes big. She lifts up her eyelid as wide as she can even when she washes up face. Then, viewers can see the film staffs following her every move. While they are filming her, she continues to cook, and still emphasizes her big eyes opened. Then news reporter reveals the reason why the woman opens her eyes like she is trying to pull them out.

In fact, the woman is trying to break the non-blinking world record. Believe or not, she needs to resist the instinct to blink for seven more hours. She fights well against her instinct; she does not blink even when the ball hits her head. Although the dog licks her face and the pepper forces her to sneeze, she keeps her eyes opened. However, the moment she pushes a chocolate into her mouth, she closes her eyes completely and enjoys the taste. Finally, the ad reveals the main point of Carre de Chocolat’s ad: “Give in to the Chocolate Goodness.”

Obviously, the ad includes appeals that Jib Fowls stresses. The appeal to need to satisfy the curiosity mainly presents throughout the commercial. From the very beginning, viewers become curious because of the woman who opens her eyes big. After she washes her face without blinking, she comes out and proves she never blinks to the film staffs. The caption that says non-blinking time hints the woman is heading for some record. From the news reporter, viewers learn that the woman attempts to break the world record. Then, the curiosity rather increases because viewers still do not know what product the ad portrays. The curiosity holds the viewers to watch the full ad to feel satisfied by finding out what the ad is about.

The overall scenes hint the viewers about the taste of the chocolate. The soft colors of house, clothes, and light from the images of the ad create the impression that the chocolate offers a delicate taste. When she cooks at home, warm light hits the kitchen. Additionally, the pastel tones of actors’ clothes build the theme of soft taste of the chocolate. Also, the classical piano music in the moment she eats the chocolate piece delivers the sensational taste of the chocolate to the viewers. This ad successfully illustrates the softness of the chocolate.