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Arlina's blog on Super Man milk ad

= My first impression of the poster is also that you can be strong as Super Man if you drink milk. Then, the caption even further emphasizes that of strength you earn by drinking milk. Furthermore, the background that features sky also adds to the feeling that you become something better than others who are walking on earth. In addition, the angle that is portraying Super Man is slightly from the bottom. This demonstrates that a man who drinks milk becomes prominent than others. The proud expression and the pose also capitalize the superiority gained by milk. I too believe this ad effectively accentuates what advantages you can get from drinking milk; you can be taller, stronger, and more attractive.

Levi's Odyssey

http://www.youtube.com/watch?v=qfYmwaf89UE&feature=fvste3

Levi Strauss and Company offers one of the most popular jeans to the world. To emphasize and inform about its great jean, the company creates unique advertisements. In the particular ad titled as “Levi’s Odyssey,” the jean allows the man and woman to the next stage of life and presents freedom. And, the classical music from Sarabande written by Haendel adds to the ad’s serious but passionate atmosphere. The ad successfully features the product by sending strong messages to young people.

When the ad starts, the man opens the door and steps back. After presenting the determined expression on his face, he runs to step outside of the room. Then, he enters to the next room by breaking the wall as he runs. Without anyone’s help, he continues to run into the wall and pass a room after another. Then, he meets a woman. Together, they break into another world by jumping out through the brick wall. Eagerly, they climb up the tall trees. Eventually, they achieve freedom as they run into the sky. In the end, the ad reveals its message “Levi’s Engineered Jeans, Freedom to move.”

The appeal to the need to achieve plays the essential role in this ad. In order to achieve freedom, the man and woman never give up running despite they face obstacles, such as thick walls and tall trees. Through the appeal to the need to achieve, the ad sends message that young people who wants to achieve freedom shall wear Levi’s jeans.

Targeting young people, the ad capitalizes not only the quality and freedom, but also the independence obtained by wearing the jeans. Representing the stages of life, the rooms the man and the woman break into are achieved by his and her own power and will. Also, even after the man meets the woman, they each continue on their own path and do not disturb each other. This further stresses the independence.

Eventually, the ad does not simply ends saying, “Buy this jeans.” Rather, the young couple pulling all their passion to achieve the freedom “energizes people, causing them to strive in their lives and careers.” (Jib Fowles)